The Spa Director role is usually applicable for larger spas, networks of independent spas or destination hotel spas. It is more visionary than hands-on, so the knowledge and aptitude required is quite different than a Spa Manager. In particular, it demands a high degree of financial sensibility and marketing creativity. For companies on the move, it requires strategic planning and the ability to develop thorough pre-opening business plans. The director works closely with their spa managers to sustain loyal and enthusiastic employees and their internal customers. As a key member of the company management team, they also help steer the corporate direction for which marketing intelligence is a major driver.
It is a comprehensive program covering topics such as Strategic Business Development; Goal Setting and Communication; Financial Reports; Merchandising and Retail Development; Human Resources Management; Management Evaluations; Employee Productivity; Strategic Marketing Plans; Guest Relations Initiatives; Repeat Business Programs,; Public and Media Relations; Cost Effective Bulk Purchasing and Production; Planning Effective Meetings; Training Programs and Manuals; Standard Operating Procedures; and Maintenance Planning
This course is available on-line.
Prerequisite: 2 years as a Spa Manager
There is also a CIBTAC Diploma in Salon and Spa Management available at Bali BISA’s cozy Balinese school facilities. Both courses are taught by 40+ year spa veteran and founder, Penny Ellis.